Are you still in a dilemma about what to do with your SEO rankings in Google and other search engines? If the answer is yes, and if you’re looking to boost your website’s visibility and rankings, hiring an experienced SEO expert can make all the difference. There have been changes to the website ranking parameters. These changes will impact how impressive your website’s ranking is. The focus is on how well you’ve upgraded your website to improve its search engine ranking. This is crucial for ranking higher on popular search engines. Keyword usage, domain strength, content quality, user data analytics, and inbound linking are key factors for website ranking. You need to stay informed about these factors and evolving trends.
A digital marketing practitioner must be aware of SEO trends. These trends are crucial for keeping a business website ahead in the competitive online market. Let’s explore some of the important factors on which an SEO expert in Kolkata must focus their attention to rank higher on various search engines.
1. Voice Search:
Business operates in a constantly evolving landscape. To succeed, businesses must adapt their tactics and policies to meet customer needs and capture market share. In the year 2002, the Google voice search command has been highly adopted so that anyone can use this feature to get the desired result of their choice.
How does it influence SEO?
General information, personal assistance, and fun & entertainment—all these things are now possible and easy to get. The basic idea is that your customers don’t need to be educated. They just need to be responsive enough to get the desired information of their choice. Thus, in the case of E-commerce industry, it helps in big measures to enhance their business to a great extent. So, local search and online shopping experiences can be enhanced to a great extent.
Key things to remember:
- You must make sure that your mobile site does not block the video, images, or CSS files.
- Optimize your loading speed and avoid using flash.
- Ensure you use quality images for your site.
- For efficient functioning and a higher search rank, you must register to a Google My Business page.
2. Accelerated Mobile Pages:
There has been a considerable amount of abandonment ratios over the past few years by the online users for those websites that don’t load quickly. This is why, in order to counter this situation, in 2016 Google launched AMP (Accelerated Mobile Page Project). To provide a better experience, Google started sending users AMP pages to save the time of its users in searching for the required information.
How does it influence SEO?
According to an SEO expert, AMP will have a great impact on your website ranking. This is because Google prioritizes AMP sites in search results, leading to higher visibility and potentially increased conversion rates.
Key things to remember
Three important things AMP possess
- AMP JS: This comprises a JavaScript structure that helps in loading external resources faster.
- AMP HTML: New custom commands are included here.
- AMP CDN: For providing faster content delivery, it is very useful and commonly known as Content Delivery Network.
3. Content Marketing:
From the very beginning of website development, Content is considered the king for the Search results. So, effective, engaging, and persuasive content can easily drive more traffic for your business. This is why Google Keyword planner can become the most effective means of content marketing. They provide valuable information that can prove to be the best asset for your online business development.
How will it impact your SEO?
The Google algorithm basically will go through your text and will then provide ranking in various search engines. Hence, the consistency and quality of your content will determine the reach of your business.
Hence, these three dominant tactics can help your business website to rank higher on various search engines in a very short span of time. Thus, you need to proactively use your tools in the right place in order to get the desired result of your choice.
