In a world where everything is digital, diners expect to find good eaters and restaurants via digital mediums as well. It’s important to have a stunning restaurant design that will help attract customers and improve your online presence.
A first good first impression of your site is important to ensure the customer comes back again. Seamless and easy navigation is of the utmost importance. With everything being rated online, customers are going to base their decision on whether or not they want to eat at your restaurant, just by looking at your website. While it may seem unfair, that’s just how things work nowadays.
There are a few things that you can do to build a stunning restaurant website design. Let’s talk about a few factors to keep in mind.
1. Choose a good domain name, purchase hosting, and install WordPress
Once The first major hurdle to overcome is to choose the appropriate domain name, also known as your website address. It must make a first good impression for usability purposes, as well as for search engine optimization (SEO).
Once that has been completed, a hosting service will be needed that offers the technology and services necessary for a website. The cost of the service will scale depending on the kind of technology and support needed.
Once you’ve purchased your domain and hosting, the next step is to download WordPress, which is very simple. WordPress is a free and open-source content management system, that is compatible with most website hosting services. Managing the website with the help of WordPress will make things easier.
2. Branding your Website
Branding your website with the identity of your restaurant will be a time-consuming and daunting task. Through the use of proper colors, designs, UI/UX, and layout your website will stand out from the competition.
Depending on the type of food you serve, choosing a proper theme or building once from scratch will be important. Not every theme will go with every restaurant. To avoid mismatching, it’s advisable to enroll the help of professionals and do a bit of research before committing resources to the project.
Nowadays it’s very important to make your website mobile-friendly as most people prefer using their mobile phones to locate eaters or restaurants while on the go. While a desktop mode can be made use of from a mobile device, users would rather exit the page than switch due to lack of convenience.
3. Add an online menu
Before people decide where to eat, checking out the menu and more importantly checking out the items on the menu itself is important. The online menu should be bright and attractive with clear fonts and the colors should be selected keeping in mind the brand color scheme of the website.
Clean responsive designs for proper mobile viewing, alongside the ability to separate the menu into categories, will be essential for easing people into a menu. The images of food should be of high resolution, bright, and should not deviate from the original product. As the saying goes “we eat with our eyes first” so ensuing proper food photography is important.
Minor addition to the online menu would be to add the ingredients and prep time for the dishes. In this way, customers can have a good idea of how long the food will take and what ingredients go into the cooking process.
4. Create an online reservation form
Allow the customers the liberty to book in advance using your website, this will not only give you a better understanding of the crowd in your restaurant but may also help with logistics and inventory.
Instead of having to answer phone calls or reply via mail, an online reservation form on your website will do all the work for you. Customers can easily book a reservation with you wherever they are, no matter the time, and can even allow them to book days in advance.
5. Keep it up to date and secure
Always keep your website up to date and running at a near time. Menu price changes, working hours changes, and even policy changes should be updated in real-time or as soon as possible to avoid customer grievances. Your customers should always have the latest information at their disposal at all times.
It’s also a good idea to get a webmaster to easily manage your website maintenance. Webmasters can also update your content for you, and ensure that your servers are running smoothly. It’s also a good idea to invest in a good level of security to prevent hacks that could disrupt service.
6. Feedback Form and Testimonial
There is always room for improvement and customer feedback is the best way to achieve this. Stay ahead of your competition at all times and build up a good rapport with customers by introducing a feedback form, that allows customers to tell you exactly how they feel about your restaurant and leave testimonials for others to read.
Also Read: HOW TO AMPLIFY YOUR INVESTMENT SERVICES BY BUILDING AN APP