There is no way to sugar-coat the current plight and comfort us for our peace for mind. We are undergoing a terrible, troublesome and traumatic situation and no convincing and comforting solution is in sight. Covid-19 has pushed us towards a tight corner, and we are grasping for breath – physically, emotionally and economically. More troubles are yet to unfold as the crisis refuses to cool down. The question is if it is the right time for website makeover.
Businesses are shut down to enforce social distancing. Through lockdown is being phased out in many states, still it will take time for economic activities to return to the normal pace and vibrancy. The deep-seated suspicion and fear are creating hurdles and hindrance on the way of many brick and mortar business houses to reclaim their pace, progress and prosperity. Reasonably and understandably, they are shifting towards digital platform to bake their efforts into tasty success.
Don’t you think it is high time for a wonderful and working makeover of your website? And we’re not talking about any quick and makeshift arrangement.
Business Website – A Mirror to Your Professional Ethics and Efficiency
A business website is the best marketing manager for your entrepreneurial ambition and abilities. It is a window to allow your target customers to glance over your products and/or services. It’s also an announcer of any upcoming events, festive offers, discount bonanza, soon-to-hit launches and many more that deserve public attention. The more catchy and consumer-friendly it is made, the more you will have your target customers tumbling on and coffer tinkling!
It’s important for any business owner to review and reassess their website’s functionality. According to many an affordable web design company in Kolkata, website redesigning is an effective marketing tactic to keep pace with evolving trends and tastes. Let us now take into other considerable and convincing factors to understand why you should go with website redesign irrespective of whether or not it’s a Covid-19 crisis.
First Impression Matters
According to digital marketing experts, you have just a few seconds to impress visitors on web platform. They are impatient and don’t have luxury of time to wait for a slow-loading website or stay on an unprofessionally designed and hard-to-navigate webpage. The key is to develop an interesting and information-loaded content to keep visitors engaged.
If your own a start-up or have a shoestring budget for business expansion, it’s highly recommended to skew a lion’s share of your estimated marketing expenditure to website design. This is simply because, look is the ultimate factor to attract a GREATER NUMBER OF CLIENTS and make a LARGER AMOUNT OF PROFIT.
Competitors’ Planning
Make sure never to keep your eyes off what your competitors are doing. You should analyse their marketing strategy at every point to borrow an idea and apply it to give your business an extra edge in the tight competition.
Remember that there is no one-fits-all strategy in corporate world. You have to customize a tried and tested strategy according to your specific business structure, budget, plan and target market. However, it’s an open secret that not accommodating the latest technology will create a poor image for your brand.
Sometimes, a minimal change brings magical change – for example, simple navigation layout with easy buttons and branding.
Layout Modification
Dull visual effect is one of the most common reasons to cause your sales falling. In most cases, poor graphics may lead to loss of leads or lower conversion rate.
A combination of smart layout and strong content steals the show. It pushes up conversion rate. A poor layout fails to win the trust of your targets. Once you can effortlessly design through pages and create few menu bars, you will save plenty of your effort and time and as well as convert your web layout with a more pragmatic and promising outlook.
Finally, make your website MOBILE-FRIENDLY as well as SEO-FRIENDLY as that plan will bounce back with penny and honey.