Artificial Intelligence is a great scope of study in the discipline called computer science. It is also known as machine learning or machine intelligence as it is operated by machines only. It is named so as it contrasts the natural intelligence assisted through human beings and animals. The base line of growing any business is digital marketing which include strategies like SEO optimization, customer acquisition, retention, engagement, pay-per-click, social media, search advertising, and more.
Artificial intelligence also now putting its weight age on the serious matter called business growth. Machine learning is being updated day by day. First you need to identify the parts of your business which can be handled by machine learning. For example if you are running a fashion boutique then the technology of face detection will be of no use. It is only made for smart phone for security purpose.
What you need to understand is the relation between artificial intelligence and digital marketing. Machine learning and digital marketing go hand in hand now days. AI has the capability of collecting data, analyzing it, applying it and then also learns from it. This is the way how artificial intelligence is transforming digital strategy.
According to the researches there are few ways how artificial intelligence can enhance the way of digital marketing. First wanted outcome of digital marketing is great customer experience. When the contents are found relevant to the users they have the tendency to convert and become a recurring customer along with brand loyalty. In this field artificial intelligence collects data and identifies which content is applicable based on some particular aspects such as location, historical data, and past behavior.
In retail business artificial intelligence is participating magically. It is a perfect medium for online shopping platforms. We all are familiar with the facility of online optical stores such as Lenscart where a person can try a frame before purchasing staying at home only. This technology is now being used in online jewellery shops and fashion stores also. There are many applications where you can try the clothes before buying.
Another interesting way of artificial intelligence to intervene with digital marketing is voice search. It can get faster result than any other mediums. You can now coincide with the virtual assistance such as Alexa, Google Home and SIRI. By doing this you can fetch your business name on the top of every voice search. This will extremely help to build your online recognition for your business and brand.
These are the few instances of the changes what machine learning has brought into digital marketing. As a technology savvy person you must know that digital marketing is the only medium to advertise or promote your business name on the global platforms of search engines. It is an advanced technology which can make over the modes and strategies of digital marketing. Artificial intelligence is grooming up our technology of advertisement which is prominently fruitful for the growth of your business.