Having a website nowadays for your business has become important. A great website is essential for your company’s success. Building a brand and trust can be done at the same time with the help of a website.
Here are 10 website design tips for small businesses
1.Obtain a good domain name
The domain name, also known as your website address, is often the entry point to your site. It must make a first good impression for usability purposes, as well as for search engine optimization (SEO).
A name that is hard to remember, spell or pronounce will lead to fewer visits as people will be unable to understand the nature of the website from the get-go.
2.Purchase a secure, scalable website hosting with good tech support
A website host or website hosting provider is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider, and when users visit your website address, they are shown your website that you store on your hosting account.
The cost of the service can scale depending on the kind of technology and support you need. Discounts are usually available if yearly package deals are taken.
3. Display a clear description of your business
As with the name, the description of your business has to clear from the very get-go right away. Visitors should not be left scratching their heads when they visit your website.
It’s important to note that your homepage banner also knows as the Hero Image and the subsequent banners have a proper visual representation of your services. It’s also a good idea to have an introductory text blurb close to the top of the page. This blurb should adequately and accurately desirable your website to visiting customers.
4. Implement the best content management system
This content management system or CMS is a software program or application that is used to create and manage digital content. It’s important to always choose a CMS that is designed for your unique needs.
5. Choose a good e-commerce platform
If you’re planning on selling goods or services through the website, the right kind of technology will need to be implemented. While setting up an e-commerce website may be trouble during the initial stages, once complete it becomes a potential source of income for the business.
6. Create an interesting, memorable, and engaging website user interface
A seamless user interface and user experience are an absolute must for any good website. If these two factors are not on point, the bounce rate will be very high. With good UI/UX your website will leave a positive impression that will persuade users to come back over and over again.
7. Optimize your small business website for search engines
SEO is the blood and guts of your website. If not done correctly, no matter what other aspects of your website shine through the fog, the website will remain hidden in obscurity.
SEO is a set of practices you apply to the website, to ensure that search engines index and rank your website. Once your website is “crawled” by search engines, it competes with websites that have similar content. SEO is an extremely important ongoing process which can be the difference between ranking on the 1st page or the 10th page.
The better your website design and the higher your standard of content are; the higher your site will show up on search engine result pages. Although this is the general norm in most cases, anomalies may occur from time to time.
8. Regularly create and publish quality content
As stated above, quality of content as well as periodic publishing of blogs and articles are vital to helping rank your website or help it stay ranked in a good position. To rank highly in search engine results and encourage people to keep returning to your website, regular content updates need to be added to the website to keep it relevant.
Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content that is genuine in nature. Alternatively, regular blog and article posting is also a good way to ensure a good SEO score.
9. Install webmaster tools
Google Analytics and Google Search Console are great tools to help you analyze vital data such as traffic and site performance. Putting this data to good use can help draw inferences that would otherwise not be available. Furthermore, with the help of the data, strategies can also be put into place.
10. Implement website maintenance and security
Once the website is up and running, it’s always a good idea to run regular maintenance and invest in good security to avoid being hacked or slowed down by DDoS attacks or other similar cyberspace attacks.
Also read: 5 POINTS TO CONSIDER BEFORE APP DEVELOPMENT